Black Friday has become one of the most important commercial events of the year, a logistical and technological challenge for businesses looking to maximise sales and satisfy demanding customers.
In this context, generators are a key ally in ensuring the operational continuity of businesses, preventing economic and reputational losses associated with power outages.
The significance of Black Friday and the associated electrical risks
During Black Friday, the exponential increase in activity on logistics platforms, data centres, large retailers, and other sectors puts electrical infrastructure to the test. A power failure can result in:
- Loss of sales due to crashes on e-commerce platforms.
- Logistical interruptions, delaying deliveries.
- Security issues in physical stores due to the deactivation of cameras and alarms.
Generators position themselves as the ideal solution to ensure a constant and secure power supply in these critical scenarios.
Data Centres: Resilience against power cuts
Data centres are essential for digital commerce, processing key information for online stores, payment systems, and inventory control. A power cut can cause:
- Website crashes (e-commerce), affecting the user experience and sales conversion.
- Loss of sensitive data, compromising security and trust.
- High recovery costs, prolonging operational downtime.
The generators for data centres ensure immediate power backup thanks to their automatic start-up capabilities. Furthermore, the various communication options available today allow for remote monitoring and control of these systems, ensuring continuous operation even in adverse conditions.
Generators for logistics: The race against time
Logistics platforms are another critical link during Black Friday. From inventory management to product distribution, these facilities need an uninterrupted power supply. The risks associated with a blackout include:
- Failure of automated systems, such as robots and conveyor belts.
- Interruptions in inventory management software (WMS).
- Delays in distribution, affecting customer satisfaction.
Generators for logistics keep these systems operational, ensuring that orders arrive on time and that the customer experience is not compromised.
A good example of a project carried out in the logistics sector is the one we recently completed for Leroy Merlin in Portugal, ensuring the logistical operation of the largest logistics centre in the country.
Large retailers: Energy for a flawless experience
In physical stores, Black Friday presents an additional challenge. Large retailers need electricity to maintain:
- Point-of-sale (POS) systems, essential for processing transactions.
- Lighting and air conditioning, ensuring a comfortable environment.
- Security systems, protecting both customers and employees.
A power cut during Black Friday can severely impact sales and reputation. Generators for large stores and public spaces provide a reliable solution, ensuring uninterrupted operations.
At Dagartech, we have carried out multiple projects to equip public spaces with emergency generators. A good example is the project completed for a Primark store in Las Palmas de Gran Canaria.
Other sectors affected by Black Friday
In addition to the sectors mentioned, other businesses face similar challenges during Black Friday:
Call centres and customer support
Indispensable for managing returns and resolving issues. A power cut can leave hundreds of agents inactive, directly affecting the customer experience.
Supermarkets and grocery chains
A power failure can compromise refrigeration systems, leading to significant economic losses from damaged perishable goods.
Hotels and tourism
Reservation systems and comfort facilities, such as heating or lighting, cannot afford to fail during peak season.
Essential features of generators for Black Friday
The selection of a generator is greatly influenced by both the specific application and the required power needs. Focusing on the similarities, generators for emergency operation found in distribution centres and public spaces typically have the following features:
- Automatic start-up: These emergency generators or backup systems have switchgear for immediate activation in the event of a power outage or abnormal operation of the electrical grid.
- Modularity: The trend is to find installations that can increase their power – by adding more generators – as energy needs grow. This optimises the initial investment.
- Remote monitoring: Generators are equipped with communication modules that allow real-time monitoring and control. This helps to respond quickly to faults and anomalies in their operation.
- Proven reliability: Logistics operators, large retail chains, and professional data centres rely on highly reliable solutions to ensure power supply under the most demanding conditions. Data Centres, in particular, may even have redundancies that maximise installation reliability.
Conclusion: Preparation is essential
Black Friday is not only a commercial challenge but also a test of operational resilience. Having reliable and secure generators allows businesses to minimise risks and maximise opportunities, protecting both their revenue and their customers’ trust.
In a world increasingly reliant on technology, preparing for electrical disruptions is not optional. By investing in solutions like generators, businesses ensure that when the next Black Friday arrives, energy will be the last thing they need to worry about.
If you have any questions or need more information about generators, feel free to contact us, and we will assist you without any commitment.
